Our services
Our offering
MW Strategy is an independent global strategy partner specializing in U.S. Market Entry. Our focus is on ensuring you understand the market, both quantitatively as well as qualitatively. We cover market, branding, positioning, operations, logistics, financial and people aspects of the business. Besides years of consulting experiences, MBAs, our team has also built and managed global businesses, so we know how to think holistically. We know that all aspects of your business are connected and we can help you to manage those connections and translate this into one comprehensive strategy.
Opportunity Sizing
You are looking for growth opportunities but not sure where to start? Or you have defined a list of expansion opportunities but not sure how to prioritize?
We have tools and experience to identify and quantify opportunities quickly. Our global cross industry experience helps in being agile and open-minded, yet always objective and fact-based. We know every company is unique, so while we assess your markets, our recommendations are always specific and tangible, to improve your results.
Our 4-8 assessments can get you a quantified estimate of your opportunities really quickly. Besides US market opportunity sizing, we can also quantify potential for other markets, new product launches or new consumet/customer segments.
Depending on your need, we can start with an initial ideation workshop.
Go-to-Market Strategy
In many industries, change seem to happen faster than you can design it. And yet, in this dynamic landscape, marked by uncertainty, strategic thinking is more important than ever. We believe that making investments should be done strategically and thoughtfully, whilst keeping pace with the market.
We bring years of global strategy design experience across industries and geographies. We bring process, facilitation, analytics, tough questions, outside-in views and new perspectives; and together we will design your future growth. Your growth in tangible roadmaps, practical plans and realistic scenarios.
We have developed unique playbooks and approaches, to ensure the work is done efficiently and effectively. While we customize our approach, it typically includes workshops, analytics, interviews, focus groups, and a business case.
We work collaboratively yet pragmatically, because we know time matters and results count. MW Strategy will guide you and deliver a concrete strategy and a tangible roadmap. We can help you in board presentation, organizational alignment and market launch as well.
If you like to get more details on what a project could look like or want to do an initial workshop, please reach out. Through an initial conversation, we will be able to come to an initial scope and agenda. We love to hear from you!
Implementing Go-to-Market Strategy
We don’t think design is easy, but implementing it can be even harder. The level of challenge depends on your organization’s readiness, agility and mindset. We have dealt with organizations of different sizes, with different levels of capabilities and readiness, but we know there is always a road to the desired outcome. Because expansion always requires a transition, where you are building whilst hiring, we can help in that transition to ensure the existing markets don’t suffer.
Entering a new market requires a lot of creativity, agility and resilience. We bring and create a growth mindset to your company and help you realize growth as we designed it.
Depending on your capabilities and the roadmap, we can carve out areas where we help, such as marketing, branding or logistics, or we can take a program manager role whilst your specialists execute from existing markets. We can customize what we do for you, but believe us, we want to see you succeed as much as you do, so we will flex our muscles to make it happen for you and with you!
